Creating and Sending Newsletters with Infomaniak

Newsletters remain a preferred communication channel: unlike social media, you control your audience and aren\'t dependent on an algorithm. Infomaniak offers a newsletter service integrated into its mail hosting, hosted in Switzerland. Here\'s how to make the most of it.

Discover Infomaniak Newsletter

Infomaniak\'s Newsletter Service

Infomaniak offers a newsletter service directly integrated into the Mail Hosting plan. No need for external tools like Mailchimp or Sendinblue: everything is managed from Infomaniak Manager.

Key Features

• Visual newsletter editor (drag & drop)
• Customizable pre-built templates
• Contact list management
• Audience segmentation
• Campaign statistics (opens, clicks)
• Embeddable sign-up form
• Automatic unsubscribe management

Advantages Over American Solutions

• Swiss hosting – Your contact lists and campaign data stay in Switzerland
• Built-in GDPR compliance – Native compliance, no transfers to the USA
• Integration – Same interface as your email and kDrive
• Price included – Often included in the mail plan or competitively priced

Creating Your First Newsletter

1. Accessing the Service

In Infomaniak Manager:

1. Select your mail service
2. Click "Newsletter" in the menu
3. If it\'s your first time, activate the service

2. Creating a Contact List

Before sending, you need a list of recipients:

1. Go to "Contact Lists"
2. Create a new list (e.g., "General Newsletter")
3. Import your contacts (CSV) or add them manually

3. Creating the Newsletter

1. Click "New Campaign"
2. Choose a template or start from scratch
3. Use the visual editor to compose your email
4. Add your content: text, images, buttons, links
5. Customize the colors to match your brand

4. Configuring the Send

• Email subject (crucial for open rate)
• Sender name and address
• Pre-header (the text that appears after the subject in preview)
• Recipient list

5. Testing Before Sending

Send yourself a test email:

• Check the rendering on desktop and mobile
• Test all links
• Verify image display
• Check for spelling errors

6. Send or Schedule

You can:

• Send immediately
• Schedule sending for a specific date/time

Best Practices for Effective Newsletters

The Subject Line: The Key to Open Rates

The subject line is what your recipients see first. Tips:

• Keep it short (50 characters max, visible on mobile)
• Intriguing but honest
• Avoid ALL CAPS and excessive !!!! (spam score)
• Test different wording (A/B testing if available)

Effective examples:

• "3 mistakes killing your productivity"
• "New: the feature you\'ve been waiting 2 years for"
• "[First name], your personal invitation"

Content: Value Before Promotion

A newsletter is not a sales brochure. Provide value:

• Practical tips
• Useful information
• Relevant news
• Exclusive content

Promotion comes second. An 80% content / 20% promotion ratio is recommended.

Design: Simple and Readable

• Max width: 600px (email standard)
• Clear hierarchy: one main title, sections
• Visible buttons for calls-to-action
• Lightweight images (fast loading)
• Readable text when images don\'t load

Frequency: Consistency Without Spamming

Find the right rhythm:

• Too rare: people forget you
• Too frequent: they unsubscribe
• Ideal for most: 1 to 4 times per month

Announce the frequency at sign-up to set expectations.

Sign-Up Form

Infomaniak lets you create a sign-up form to embed on your website.

Creating the Form

1. In Newsletter, go to "Forms"
2. Create a new form
3. Choose the fields (email required, first name optional, etc.)
4. Customize the appearance
5. Copy the HTML code to embed

Double Opt-In

Enable double opt-in: after signing up, the user receives a confirmation email. They must click to validate. This is:

• Mandatory in some countries (Germany)
• Recommended everywhere for list quality
• Proof of consent in case of an audit

Analyzing Performance

After each send, review the statistics:

Key Metrics

• Open rate: % of recipients who opened (good: >20%)
• Click rate: % who clicked a link (good: >3%)
• Unsubscribe rate: (normal: <0.5% per send)
• Bounce rate: undelivered emails (watch closely)

Interpreting Results

• Low open rate → Work on the subject line and sender name
• Low click rate → Improve content and calls-to-action
• High unsubscribes → Revise frequency or relevance
• High bounces → Clean your list

Maintaining a Healthy List

Regular Cleanup

Remove or isolate:

• Permanently bounced addresses (hard bounce)
• Inactive subscribers for over a year
• Unsubscribed contacts (normally automatic)

Segmenting

Create segments based on:

• Behavior (regular openers, clickers)
• Source (signed up on website, customer, prospect)
• Interests (if you have this information)

A targeted email performs better than a generic one.

Conclusion

Infomaniak\'s Newsletter service is a complete solution for managing your email campaigns, with the advantage of Swiss hosting and integration with your other services.

The key to success isn\'t the tool but the strategy: provide value, respect your subscribers, test, and continuously improve. With these principles, your newsletter will become a valuable communication channel.

Create My First Newsletter